- Plan your Marketing –Start planning for the new year by looking at your marketing calendar from LAST year. You can do this by looking at what sessions were booked most and which were most profitable.
- Plan your budget- this applies to marketing, education, website and hosting, equipment, taxes and any other business expenses you might have. If you are looking into a co-shared studio space or even opening your own budget for it. I can’t tell you how many photographers wait till the last minute, or an emergency to try and figure things out.
- Plan your time- Do you have children, do you want to take a vacation, how about host some new workshops? Looking at the calendar and planning ahead will help you know when and how to plan, if one season is better than another, and how much time you have in between to host. As a mom, I know that Summers are a bit more limited because of my children’s schedule. I also know that I want time off during the end of year to do my own planning and decompress. Looking at my time during the year allows for me to incorporate this time.
- Don’t forget to take time for yourself. This is a huge one for creatives especially Photographers because the nature of our job is focus and document the lives of other people. So when you set out to plan your year don’t forget to put yourself on the calendar too. Things and events like your own birthday, time with your partner, branding photos of yourself and your business, even things like a mani-pedi day or even adding in an extra gym day. All of these things need to be apart of your planning process.
- Plan for financial things- If you want to attend WPPI or any other type of business conferences put it on your calendar. Don’t forget to create a money plan for web hosting, cloud services such as Adobe, Dropbox etc. Look at your bank statements to get these dates and once you’ve completed this you can also see where you can cut out unnecessary expenses.
- I often do a planning day with my husband so we can incorporate work and business schedules, it helps when I need to travel or do anything that is outside of my kids school schedule.
- Ask others within your industry, other professionals or even other moms if they want to participate in a business planning day so you can all bounce ideas off of each other. Sometimes having a group helps.
- Have your desired planner ready before you get started. I prefer paper and then transfer much of these dates, tasks and events into my Google Calendar that way I can set alerts and view whenever I’m away from my paper planner.
I have a planning group both on Facebook and Face to Face and the f2f meets in January so if you’d like to participate feel free to connect with me, I’d love to have you.