This past week I attended an small but mighty networking event with a group called Tuesday’s together. It was one of my first events with this group and while I try to play an active roll in their Facebook group I’ve actually never attended any events. Since bringing my studio back to Philly I’ve made an active effort to be more involved in the Philly groups primarily because they are just closer to home and work. They are more likely to support me and my mission and I’ll have more to spend with them since I don’t have to worry about driving home down dark roads.
Anywho…This week the topic was email marketing and while I feel I have a good handle on this topic my one issue is ALWAYS content and consistency. This group helped me formulate a schedule and content IN ONE NIGHT. We discussed our target audience and why we don’t open emails and more importantly why we DO. I have a pretty good open rate (more on that for later)
So by now you might be asking what does all this have to do with growing your email list a lot actually. Remember a few months ago when Facebook and Instagram went down? Well it was a wake up call to everyone to have a backup system in place on how to stay in contact with your clients, and audience without missing a beat.
Here are some ideas on HOW to grow your email list:
- Have an opt-in placed on your website. Many business owners have it on the first page of website, while others have it set up as an exiting option.
- Include a sign up link on your social media sites when you write your bios.
- Share your newsletter on social. Studies shared via Marketwatch show tweens spend more than 4.5 hours on screen media on average every day and 6.5 hours spent by teenagers every day. American adults spend more than 11 hours per day watching, reading, listening to or simply interacting with media. This is huge so don’t be afraid to share your newsletter link on these platforms
- Be consistent. Have a schedule. Sending one newsletter every 3 weeks and thinking that your audience is reading it or even SEEING it is not the way to attract NEW PEOPLE or even have your current readers consider sharing your content.
I hope this helps when it comes to growing your email, feel free to share this or leave a comment on what you do to grow your list.
Good Luck and I can’t wait to hear from you!